If your email address has been identified as pertaining to a "corporate subscriber" (see What is a "corporate subscriber"?), consent may not have been required by law before including it in a marketing campaign. Regulation 22 of the Privacy and Electronic Communications (EC Directive) Regulations 2003 prohibits the delivery of unsolicited marketing messages by email to "individual subscribers", with certain exemptions such as for existing customers, however, this does not apply to corporate subscribers. The UK's data protection supervisory authority, the Information Commissioner's Office or ICO, has published guidance clarifying that consent is not required to email business email addresses. Data protection laws still apply to any personal data being stored or used in relation to that address, such as if your email address contains your name, or a job title through which you could be easily identified, but this does not mean that storage and use of that information is prohibited. Such personal data is lawfully processed under Art. 6(1)(f) of the GDPR, about which more information is provided with each marketing email sent.
Why have you not asked for my consent? Print
Modified on: Tue, 27 Nov, 2018 at 4:09 PM
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