Merrehill conducts business-to-business Marketing campaigns to promote the products and services of its clients. These may employ the client's own mailing list, or in cases where the client wishes to generate leads from those with whom they do not have an existing relationship, the campaign may employ a business directory to target corporate contacts within a certain industry, geographic area, or otherwise meeting criteria specified by or agreed upon with the client. REcipients in these campaigns, where identified by name, have certain rights under data protection law.